Sunday Morning Magazine with Rodney Lear

Big Brothers Big Sisters (Carolyn Winslow) May 20, 2018–Segment #2

Carolyn Winslow, Chief Executive Officer, Big Brothers Big Sisters of Butler County, Big Brothers Big Sisters of Butler County. 50 Mentors in 50 Days Campaign: From May 12th – June 30th Big Brothers Big Sisters is making a large push to recruit 50 volunteer mentors to reduce the amount of children waiting and build momentum toward a higher awareness of our proven mentoring programs. Fundraising: Attract and retain MORE corporate support and individual support leveraging 50th year Anniversary and utilizing holistic sponsors. Awareness: Ensure more visibility through a very focused campaign that includes press coverage, radio, print, social media, video, grassroots. Our goal is to recruit 50+ mentors during a traditionally slow time of year for volunteer recruitment. Messages: Big Brothers Big Sisters of Butler County is celebrating 50 years of creating and supporting children through Life Changing Friendship.