Katy Perry is going “a different route” with her new music video.
The singer is preparing to release the clip for her latest single, Unconditionally, from her new album, Prism.
Katy, 29, told MTV she’s stepping away from her campy persona and wants to give fans a compelling visual that is not only beautiful but also makes them think.
“This video is different that the other ones, because the other ones have very strong narratives or storylines, and I wanted to go a different route, one that was based on beauty and glamor and gorgeous shots,” she explained.
“[There’s] a little less of a storyline, but there is one part in the music video where I get hit by a car, because it’s a metaphor to talk about when love finds you, it’s kind of being like hit by a car.”
Katy, who is dating crooner John Mayer, performed the hit at the MTV European Music Awards in Amsterdam on Sunday night.
The pop star stunned the audience while singing suspended over the crowd and she admitted it was a difficult maneuver to execute.
“It’s a challenging performance; it’s unlike any of the performances I’ve done before,” Perry told the network on the EMA red carpet before taking the stage.
“It looks like I’m being abducted, basically… and also there’s a bit of a magic trick in it – I’m not getting sawed in half, I’ll do that later – I’ll be floating in space.”
© Cover Media