Baldwin in ratings slump?

Alec Baldwin

Alec Baldwin is reportedly losing TV viewers.

The 30 Rock star debuted as the host of MSNBC’s Up Late With Alec Baldwin on October 11, and according to Deadline the US program hit “demo lows” on November 8.

The outlet reports the actor was watched by 101,000 adult viewers aged 25-54.

The number marks a 41 per cent drop from the show’s premiere last month, which saw 172,000 viewers in the same demographic tune in.

Guests on the November 8 show included Workers Defense Fund spokesperson Cristina Tzintzun and Mary Brosnahan from the Coalition for the Homeless.

It’s not all bad news for Alec, however. The outlet notes total viewers were up to 395,000 from the 354,000 low during the November 1 show.

The 55-year-old actor confirmed his deal with MSNBC in September, promising to deliver compelling interviews with “smart, talented and engaging people in every imaginable field”.

“I’m grateful to MSNBC for helping me bring a similar show to television,” he said at the time.

Alec previously hosted WNYC podcast Here’s The Thing and WQXR’s The New York Philharmonic This Week.

A spokesperson for the star and representatives for MSNBC have not yet commented on ratings reports.

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