Alba ‘questions authority’

Jessica Alba

Jessica Alba admits she has “always questioned authority”.

The 32-year-old Sin City: A Dame to Kill For actress founded her eco-friendly business The Honest Company in January 2012.

And during the NBC Universal Power of The Purse breakfast in New York City, Jessica spoke about why she decided to create the family friendly enterprise.

“I have always been driven. I have always questioned authority. I don’t take no for answer when I feel passionate about something being right or doing something the right way,” she explained to Healthy Hollywood and numerous entrepreneurial women in attendance.

“This is not from an arrogant or ego-driven place, but from healthy products for families that’s just right. And, making them affordable that’s just right and fundamentally they should be available.”

Jessica shares daughters Honor, five, and Haven, two, with husband Cash Warren.

After shopping for baby items, the star says she became increasingly aware of the need for non-abrasive household products.

“As a parent, you want to do the best you can to prevent your child from suffering from anything that’s not necessary. And, that’s obviously what you feed them, what you clean your home with, what you clean your laundry and dishes with, what you put on your skin and your babies’ skin and what they ingest at every level,” she explained.

“I think we mistakenly trust where we shop and we think if it’s on a shelf and marketed in a pretty way it’s safe and it’s just not. We realise more and more big corporations are just about their bottom line.”

The Honest Company’s products are available online and items are shipped directly to consumers’ homes.

© Cover Media